I am spearheading an educational Brownbagger this coming week at our Association of Realtors. It will be a panel of Sellers discussing how it is that they came to select the Realtor they are working with, what their expectations are, whether or not they have switched Realtors and why, and so forth.
I had the brilliant idea to include a FSBO (For Sale By Owner) seller to liven things up. I thought a FSBO perspective would add some interesting insight, if I could find one willng to be immersed in a room full of Realtors for an hour! So, I perused Craigs List in search of willing FSBO panelists. I received a very nice and insightful response from Michelle. I cringed at a few of her comments, and I'm happy to say that I don't see reflections of me, and how I operate, in ANYTHING she said. I would love to know what you think of her experience. I have to say, I don't blame her one bit, under the circumstances, for making the decision she did. The highlighted emphasis is mine...
Hello Janna,
Thank you for your email. I am unable to attend as next Thursday I am doing an Open House for local agents/brokers. I am hoping to get at least a small attendance :-)
As far as my position goes, I was with a Realtor for the past year, but with no results. Part of what drove me to go the FSBO route is that I needed to lower the price of my home (in hopes of generating interest) and the only way to do that and still try and get out of my mortgage was to try FSBO. I simply can not afford the 6% commission, particularly since I was the one doing all the photo work (I'm a photographer), postings on Craig's List, as well as doing the few showings that I have had over the past 12 months. Other than putting the listing on the local MLS, I just didn't see any other motivating factor to list with another Realtor.
I certainly understand that many Realtors nowadays are resistant to put the effort and money into a listing that may or may not produce results in an acceptable time frame. Basically, "we ain't in Kansas anymore Toto" and the days of buyers flocking into agent's offices are long gone. In light of that, I feel that today's market really requires some aggressive marketing to get a property out in front and my experience is proving that most agents simply do not want to make that type of investment in terms of time, effort and possible financial cost.
From a professional standpoint, this is proving to be very relevant as I used to do full home shoots that include all editing, multiple sized images, uploading to TourFactory, etc., for only $275, which I did dropped down to only $200 and I am still met with resistance from agents who do not want to put any $$$ into a listing. Even with the advantage and most importantly, the first impression, that professional images make, they are still unwilling to make the investment. I can't tell you how many times I've been told that they "simply have too many listings to worry about".
At any rate, thank you again for the invitation. I wish you much success as it sounds like you are one of the few making the effort it's going to take to get the job done!
Best regards,
Michelle
When I read the part about her being told by Realtors that they have too many listings to worry about, I almost fell out of my chair! Any real estate agent worth their salt knows that it DOES take effort to get a home sold these days. LOTS of effort, savvy, and sometimes, depending on the property, it takes lots of marketing $$$. It takes a real estate agent that knows how to determine the profile of the prospective buyer, and gear the marketing toward THAT demographic.
Especially in Michelle's case, where she has a stunning and unique property, she needed a real estate agent that knew how to market her property. Her buyer is likely going to NOT be from our area, but someone looking for a second home, a vacation property, a mountain retreat. I wonder how much internet marketing, targeted to feeder markets and the correct demographics, her previous Realtor did. Hmmmm. I'll bet, NONE! I'll bet there was a sign in the yard and a listing in the MLS. Not good enough. Is it any wonder that many people don't think so highly of Realtors as a whole????
I would love nothing more than for me or one of my ActiveRain associates to bring Michelle a buyer. Take a look and keep it in mind. And feel free to add a message to Michelle in your comments, I will be sending her a link to my blog so she can follow along, and perhaps learn something that might help her going forward from the talented, top notch professionals here on the Rain.

Janna Rankin Scharf, AB, GRI, CSP, CNS, CLHMS, provides a superior level of real estate services to home buyers and sellers in Coeur d'Alene and Kootenai County, Idaho. Visit www.JannaScharf.com to search for homes in the Coeur d'Alene MLS for anywhere in spectacular North Idaho.
Janna Rankin Scharf, 208.651.9700 NorthIdahoJanna@gmail.com
Janna Rankin Scharf provides a superior level of real estate services to home buyers and sellers in Coeur d'Alene and Kootenai County, Idaho. Visit www.JannaScharf.com to search for homes in the Coeur d'Alene MLS for anywhere in spectacular North Idaho.
No matter how grand or modest your real estate dreams may be, you can turn to me in confidence. Give me a call today and let me know what I can do to be of service to you!
Janna Rankin Scharf AB, GRI, CSP, CNS, CLHMS 208.651.9700